Moto X finally official: Motorola X8, 4.7-inch 720p AMOLED, custom finishes, assembled in the USA from $199 45635

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Well, you've gotta hand it to Motorola -- the company has managed to build an unprecedented amount of buzz surrounding what's turned out to be a relatively mundane mainstream smartphone launch. The Moto X is likely to be a big hit, don't get us wrong, but many of the device's banner features debuted last week, with Verizon's 2013 Droid lineup. The major differentiator here is that the X is uniquely customizable, and available through multiple carriers. - high-definition photo for free download.

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