5 Ways To Make Shark Week Watchable 45717

This photo stored at: Peter Capaldi

Live every week like it's Shark Week," says an austere Tracy Morgan on 30 Rock. It's a mantra that people have been following for 26 years, and on Sunday, the 2013 installment of Shark Week launches to much anticipation at 8 p.m. ET - high-definition photo for free download.

Peter Capaldi